In Web Content, Truth Is not Just an Ideal, It’s an Ally In writing, there are many temptations to be untruthful. The client wants you to say something that you know just isn’t true, or it will make a stronger point if you misrepresent the facts. You might even think …
In five years of writing for plastic surgeons I learned a lot. Some of it I wish I could forget (you don’t really want to know what it looks like when boob jobs go bad), and some of it I’ll probably never use again (like looking at the 510(k) antecedents …
In SEO, there’s no such thing as TMI for the same reason that cries of TMI in life are actually false, and I’ll show you why if you’ll permit me a graphic example. Imagine you’re talking to a man, a virtual stranger that you’ve known for less than ten minutes. …
I love to read. When I left my full-time job to start working from home, I got to add time for a lot of things, including reading. Especially reading. In addition to the reading and research I do for my writing, I’m always reading for the sheer enjoyment of it. …
I was a kid when chicken nuggets were introduced, so of course I loved them. That is, until I bit into one and came across a slimy piece of organ meat. The whole bread coating came off like a veil, and I found myself staring at this glistening, rubbery piece …
People don’t read websites! That’s the comment that always comes up in any discussion of web writing and web content. And it’s true, if you let it be. The average time on a site for all visitors has been estimated to be as low as 30 seconds. That means that …
